Narrative has trained hundreds of sellers at leading companies like:
Our mission for B2B sales
A world where every B2B salesperson understands that their job isn't to present features - it's to tell the story of how their solution transforms their customer's business. Where demos become narratives, presentations become journeys, and product capabilities become transformation outcomes.
The market gap we're solving
B2B sales training has a massive blind spot - it focuses on everything except the narrative skills that actually close deals.
The Feature Dump Default
95% of B2B sellers default to feature presentations because nobody taught them how to tell stories that sell.
The Training Gap
Sales training focuses on process and technique, but ignores the narrative skills that actually move buyers.
The Revenue Impact
Companies leave millions on the table because their teams can't connect product capabilities to business outcomes through compelling stories.
The Story Behind Narrative
After watching hundreds of sales demos and sitting through countless feature-focused presentations, the pattern became impossible to ignore: brilliant products being sold terribly because nobody taught the sellers how to tell compelling stories.
​
Sales reps would spend 30 minutes walking through product capabilities, leaving prospects confused about value and uncertain about next steps. Meanwhile, the rare reps who naturally told stories about customer transformation consistently outperformed everyone else.
​
The frustration wasn't just with individual performance - it was with an entire industry that had somehow forgotten that humans make decisions based on stories, not feature lists. The sales training world was obsessed with process, methodology, and technology, but had completely missed the most fundamental skill: narrative.
​
Narrative exists to fill that gap. We're here to teach B2B teams the storytelling skills that should have been part of sales training all along. Because when you can connect product capabilities to customer outcomes through compelling stories, everything changes.
How We're Solving It
Narrative was built to be the storytelling training company the B2B world desperately needs.
Teaching Story-Driven Selling
We train B2B teams to stop selling features and start selling outcomes through powerful storytelling frameworks.
Transforming Sales Conversations
From product walkthroughs to transformation narratives - we rebuild how your team connects with buyers.
