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Meet the Team Behind the Transformation
Former GTM leaders who've generated hundreds of millions in revenue and now help B2B teams tell stories that sell.
40%
faster deal velocity
35%
Increase in deal size
22x
in attention conversion
97%
would recommend

Chris Ford
Founder & CEO
Chris has spent over a decade at the intersection of sales, psychology, and strategy - building, leading, and scaling high-impact teams at some of the fastest-growing B2B SaaS companies. He's helped drive growth from early-stage to $150M+ ARR across multiple companies, including a $540M acquisition and contributing to Clari's $2.6B valuation. Now on a mission to decode what makes people say 'yes' - helping businesses communicate in ways that drive action.

Credentials
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10+ years scaling high-growth B2B SaaS teams
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Led growth from $15M to $150M+ ARR at Clari
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Contributed to $540M acquisition at Vista-backed company
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$50M+ net-new revenue driven from frameworks

Areas of Expertise
Value-based selling
Demo transformation
Corporate storytelling
Recognition & Awards
Acknowledged by industry leaders for innovation and results

Sales Storytelling Innovator
2024
Recognized for pioneering the Narrative StorySelling™, DEMO, & RAP Frameworks that help SaaS teams sell outcomes, not features.

Pioneer of the DEMO Framework
2023
Created a repeatable storytelling model that helps customer facing teams run demos with clarity and impact

LinkedIn Top Voice
2025
Acknowledged as a leading voice in storytelling, buyer psychology, and sales communication.
Media & Speaking
Sharing insights across the sales community

Recent Thought Leadership
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'The Demo Dome' - LinkedIn
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'The Technical Resource' - LinkedIn
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'The Future of the SE' - LinkedIn
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'Transformation Not Information' - LinkedIn
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'My First Job in B2B SaaS' - LinkedIn

Speaking Topics
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Why Feature-Focused Demos Fail
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The OPSAT Storytelling Framework
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Neuroscience of Buyer Decision-Making
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Transforming Technical Teams into Storytellers
Interested in having our team speak at your event?
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