top of page

Meet the Team Behind the Transformation

Former GTM leaders who've generated hundreds of millions in revenue and now help B2B teams tell stories that sell.

40%

faster deal velocity

35%

Increase in deal size

22x

in attention conversion

97%

would recommend

Professional headshot of a man smiling, wearing a dark blazer with a white shirt and a small Narrative logo pin, representing

Chris Ford

Founder & CEO

Chris has spent over a decade at the intersection of sales, psychology, and strategy - building, leading, and scaling high-impact teams at some of the fastest-growing B2B SaaS companies. He's helped drive growth from early-stage to $150M+ ARR across multiple companies, including a $540M acquisition and contributing to Clari's $2.6B valuation. Now on a mission to decode what makes people say 'yes' - helping businesses communicate in ways that drive action.

Ribbon badge icon symbolizing sales excellence, mastery in storytelling, and recognized transformation outcomes

Credentials

  • 10+ years scaling high-growth B2B SaaS teams

  • Led growth from $15M to $150M+ ARR at Clari

  • Contributed to $540M acquisition at Vista-backed company

  • $50M+ net-new revenue driven from frameworks

Ribbon badge icon symbolizing sales excellence, mastery in storytelling, and recognized transformation outcomes

Areas of Expertise

Value-based selling

Demo transformation

Corporate storytelling

Recognition & Awards

Acknowledged by industry leaders for innovation and results

Trophy icon symbolizing sales wins, transformation success, and mastery of value-based storytelling

Sales Storytelling Innovator

2024

Recognized for pioneering the Narrative StorySelling™, DEMO, & RAP Frameworks that help SaaS teams sell outcomes, not features.

Trophy icon symbolizing sales wins, transformation success, and mastery of value-based storytelling

Pioneer of the DEMO Framework

2023

Created a repeatable storytelling model that helps customer facing teams run demos with clarity and impact

Trophy icon symbolizing sales wins, transformation success, and mastery of value-based storytelling

LinkedIn Top Voice

2025

Acknowledged as a leading voice in storytelling, buyer psychology, and sales communication.

Media & Speaking

Sharing insights across the sales community

People icon symbolizing buyer personas, discovery alignment, and customer value storytelling

Recent Thought Leadership

  • 'The Demo Dome' - LinkedIn

  • 'The Technical Resource' - LinkedIn

  • 'The Future of the SE' - LinkedIn

  • 'Transformation Not Information' - LinkedIn

  • 'My First Job in B2B SaaS' - LinkedIn

Microphone icon symbolizing sales pitch delivery, storytelling mastery, and confident presentation skills

Speaking Topics

  • Why Feature-Focused Demos Fail

  • The OPSAT Storytelling Framework

  • Neuroscience of Buyer Decision-Making

  • Transforming Technical Teams into Storytellers

Interested in having our team speak at your event?

Ready to Work Together?

Our team brings decades of GTM leadership experience to help transform your revenue organization.

bottom of page