If your demos get good technical feedback but don't convert to sales, if prospects say 'we need to think about it' frequently, or if your sales cycles are longer than industry average, storytelling training will help. Most B2B sales teams are feature-focused when buyers want outcome-focused conversations.

Traditional sales training focuses on objection handling and closing techniques. We focus on preventing objections by leading with customer transformation stories instead of product features. Our Narrative framework helps reps position every capability as a business outcome, not a technical feature.

Most teams see immediate improvement in demo engagement within the first week. Measurable results like shorter sales cycles and higher conversion rates typically appear within 30-45 days as reps apply the frameworks consistently.

No. Our focus is on sales, solutions, and sales engineering teams.

Both. The storytelling principles apply in any selling environment. In B2B, it often looks like reframing technical features into business outcomes for executives. In B2C, it’s about connecting your product to the personal transformation your customer wants. Different settings, same core idea: people don’t buy information, they buy stories they can see themselves in.

Both. We work with founders building purpose-led businesses as well as global enterprises navigating complex buying cycles. Mission-driven companies often have a powerful “why,” but they sometimes struggle to translate that into clear, compelling sales conversations. Corporations, on the other hand, may have scale but risk sounding generic. The framework helps both: for smaller teams, it sharpens the story so every conversation counts; for larger organizations, it creates consistency and impact across hundreds of reps.