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Narrative has trained hundreds of sellers at leading companies like:
Data alone is useless without story
Most people drown their audience in numbers. Charts, percentages, and metrics without context mean nothing unless connected to clear insights, urgent problems, and compelling transformations.
Data Dumps Don't Drive Decisions
Teams throw charts and percentages at executives, wondering why nobody takes action. Data alone is useless.
Missing Narrative Context
Numbers sitting on slides mean nothing without clear insights, urgent problems, and compelling transformations.
No Clear
Action Path
Complex analytics don't translate into business recommendations because they lack the story that drives urgency.
Master the 7-step data storytelling process
Transform raw analytics into stories that drive action, urgency, and executive buy-in.
1
Find the Story
Extract one key insight from your data - what stands out, what's changing, what's unexpected.
2
Map Root Problems
Find the real cause, not just symptoms. Ask 'why?' five times to get to the source.
3
Make Stakes Obvious
Show the cost of inaction and upside of fixing it. Make staying the same unacceptable.
4
Explore Solutions
Present 3 options with pros/cons, then eliminate weaker choices with data-backed reasoning.
5
Show Transformation
Paint the before-and-after reality.
6
Craft Solution Proposal
Use the Narrative StorySelling Framework™ to present recommendations that make buy-in inevitable.
7
Develop Action Plan
Break solution into 3-5 actionable steps with owners, timelines, and risk mitigation.
The Narrative StorySelling Framework™ for Executive Presentations
Transform demos into transformation stories using our proven 4-step structure
O
Opportunity
Start with the vision - what's the big win if we take action?
"We have a $5M revenue opportunity by optimizing checkout during unprecedented demand"
P
Problem
Show what's holding us back from achieving that opportunity.
"80% of buyers abandon checkout, costing us $14M in lost revenue annually"
S
Solution
Present the best fix with data-backed reasoning.
"One-click checkout increased conversions by 30% in our tests"
A
Action
Guide leadership on next steps, timeline, and resources needed.
"Approval needed for Q2 development - 2 engineering sprints, 90-day rollout"
T
Transformation
End with compelling before-and-after vision of business impact.
"If we do this, we completely transform customer experience, boost conversions, and deliver $5M additional revenue"
What your team will master in one day
Master the 7-step process for turning data into action-driving stories
Find the one key insight in complex datasets that drives decisions
Craft compelling before-and-after transformations that make change inevitable
Use the Narrative StorySelling Framework™ to get executive buy-in
Present solution options with data-backed elimination of weaker choices
Workshop agenda
Intensive hands-on workshop combining psychology and demo frameworks
Morning Session
Part 1
7-Step Process Training
Finding stories in complex data
Creating urgency and stakes
Root cause analysis techniques
Mid-Day Session
Part 2
The Narrative StorySelling Framework™ Practice
Executive presentation structure
Real data transformation exercises
Solution proposal development
Afternoon Session
Part 3
Deliver DataStories
DataStory creation
Feedback and Iterations
Interactive practice sessions
Results from Data Storyelling workshops
75%
Faster decision-making
60%
Better data adoption
50%
More executive buy-in
90%
Clearer recommendations
Master data storytelling in one day
Investment: $15k+ • 1 day intensive
For up to 20 participants
Schedule a date/time for a 30 minute consultation
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