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Narrative has trained hundreds of sellers at leading companies like:
Your demos showcase amazing capabilities - but prospects can't connect them to their world
Product-Focused Walkthroughs
Demos show features and functionality instead of customer transformation and outcomes.
Boring, Forgettable Presentations
Standard demos blend together, leaving no lasting impression on prospects.
Low Engagement Rates
Prospects zone out during demos because the narrative doesn't connect to their world.
Master "The Cognitive Triad" to create demos that stick
Human brains are wired to process information in groups of three. Use this psychology to map customer priorities to your solution capabilities.
The Psychology of 3
Learn why stories activate the brain's reward centers and create emotional connections that facts alone can't achieve.
Customer Priority Mapping
Identify the exact 3 outcomes your customer cares about most. Not features, not capabilities - transformation outcomes that keep them awake at night.
Solution Alignment
Map each of those 3 critical outcomes directly to your solution's capabilities. Create an unbreakable connection between what they need and what you deliver.
Master the D.E.M.O Framework
Transform demos into transformation stories using our proven 4-step structure
D
Define the Problem
Identify the specific problem
E
Expose the Impact
Highlight the cascading impact
M
Map the Solution
Show them how you solve their problems
O
Outcome
Remind them of the transformation
What your team will master in one day
Master the psychology of "The Cognitive Triad" for memorable demos
Use the D.E.M.O framework to structure compelling product demonstrations
Map customer priorities to solution capabilities with precision
Create emotional resonance that drives faster decision-making
Transform feature walkthroughs into transformation stories
Workshop agenda
Intensive hands-on workshop combining psychology and demo frameworks
Morning Session
Part 1
The Cognitive Triad + Customer Mapping
Psychology principles behind memorable demos
Customer outcome identification
Priority mapping techniques
Mid-Day Session
Part 2
D.E.M.O Framework Mastery
Define the Problem techniques
Expose the Impact methods
Map the Solution strategies
Afternoon Session
Part 3
Demo Transformation Practice
Interactive demo practice
Transformation story creation
Interactive practice sessions
Results from Demo Transformation workshops
3x
More memorable demos
67%
Higher engagement rates
45%
Faster decision cycles
$2.1M
Average revenue impact
Book your Demo Transformation workshop
Master "The Cognitive Triad" psychology and D.E.M.O framework to create unforgettable demos.
Investment: $15K+ • 1 day workshop
For up to 20 participants
Schedule a date/time for a 30 minute consultation
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