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Narrative has trained hundreds of sellers at leading companies like:
Your team has great marketing - but the sales story still falls flat
A sales narrative is built for one buyer in one room. A marketing message is built for thousands of buyers in the market.
Marketing ≠ Sales
Your website sparks interest, but reps can’t translate it into buyer urgency.
Generic Messaging
Talk tracks don’t land with the actual humans in the room.
No Urgency
Prospects get lost in your marketing story because it's built for attention, not decision-making.
Marketing Message vs. Sales Narrative
Marketing Message:
"We help revenue teams forecast with accuracy and confidence."
Sales Narrative:
"Right now, your forecasts swing by 20% every quarter, which is why your CFO keeps padding budgets. That costs you $42M in lost headcount planning. We can fix it in 3 clicks. Let us show you how."
Master the Art of Sales Narrative Design
Our proven framework maps broad marketing positioning to specific buyer-focused narratives that drive decisions.
Pinpoint the Buyer’s Opportunity Gap
Replace vague market positioning with specific buyer growth potential.
Diagnose Real Problems
Translate broad pain points into the actual stakes slowing their business down.
Prescribe Tailored Solutions
Connect your product directly to what this buyer needs to win.
Show the Transformation
Paint the before/after story that makes urgency unavoidable.
What your team will receive
A custom Sales Narrative built with your team
Buyer-specific storylines that replace feature dumping
Word-for-word talk tracks you can plug into your demos, decks, and proposals
A repeatable framework so your whole team sells with confidence
The Path To Your Improved Sales Narrative
Systematic approach to building buyer-specific sales narratives
Uncover where your story loses buyers today.
2
Framework Development
Design a narrative system that sparks urgency and belief.
3
Talk Track Creation
Hand your team exact words that convert demos into decisions.
4
Delivery & Rollout
Embed narratives into the field so every rep can sell with confidence.
Proven Results
40%
faster deal velocity
35%
Increase in deal size
2.4x
faster sales cycles
100%
satisfaction guarantee
Every month you lead with product, you lose winnable deals.
Schedule your Sales Narrative Design session today.
Investment: $10K+ • 2 week sprint
Schedule a date/time for a 30 minute consultation
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